A portion of each rider’s entry fee will be donated to Breakaway from Cancer’s® charitable partners. Additionally, riders and their supporters will have the opportunity to earn incentives by raising additional funds for Breakaway
from Cancer. Some of the incentive packages include VIP experiences at the 2010 Amgen Tour of California along with top-of-the-line Specialized Tarmac or Roubaix bike, presented as a top incentive to each ride’s top fundraiser.
Riders can make additional donations to Breakaway from Cancer's charitable partners themselves, or they can raise funds using Active.com’s ActiveGiving program.
Davis to Santa Rosa Ride:
- Donations: If you are riding with the Breakaway Ride - Davis to Santa Rosa, click here to make a donation.
- Fundraising: If you would like to fundraise on behalf of the Breakaway Ride - Davis to Santa Rosa, you can select to create a page during your registration process or click here and click on "Become a Fundraiser"
Thousand Oaks, Westlake Village and Agoura Hills Ride:
- Donations: If you are riding with the Breakaway Ride - Thousand Oaks, Westlake Village and Agoura Hills, click here to make a donation.
- Fundraising: If you would like to fundraise on behalf of the Breakaway Ride - Thousand Oaks, Westlake Village and Agoura Hills, you can select to create a page during your registration process or click here and click on "Become a Fundraiser"
Breakaway Ride and the Amgen Tour of California have created an additional giving rewards program to encourage donations to Breakaway from Cancer.
Additional Fundraising Incentives for the 2010 Breakaway Ride:
- $100 – Breakaway from Cancer (BFC) hat, BFC t-shirt, BFC pin
- $250 – BFC Most Courageous Rider Jersey, BFC pin
- $500 – BFC Jersey, BFC hat, BFC t-shirt, BFC pin. Placement in VIP Specialized Start Corral
- $750 – Autographed BFC Jersey, BFC hat, BFC t-shirt, BFC pin. Placement in VIP Specialized Start Corral
- $1,500 – Autographed ATOC Leader Jersey. ATOC Merchandise Pack: ATOC Vertical Jersey, ATOC hat, ATOC t-shirt, ATOC socks, ATOC bag, BFC pin. Placement in VIP Specialized Start Corral
- $2,500 – One (1) VIP Hospitality Pass to a mutually agreed upon stage of 2010 ATOC, BFC Pin. Autographed ATOC Leader Jersey. Placement in VIP Specialized Start Corral
- $5,000 – Thousand Oaks: Private meet and greet/ride with VIP Guest. Santa Rosa: Private meet and greet/ride with VIP Guest. Two (2) VIP Hospitality Passes to mutually agreed upon stage of 2010 ATOC. BFC Pin. Placement in VIP Specialized Start Corral
2nd Place – Second place fundraiser at each ride receives four (4) Premier tickets to a mutually agreed upon Lakers game as well as all incentives at $5,000 level.
1st Place – Top fundraiser at each ride receives one (1) top of the line Specialized Bike (must meet or exceed $10,000 to be eligible) as well as all incentives at $5,000 level.
*All incentives are additional and not inclusive of rider entry fees
*Fundraisers receive only the prizes noted for each level (not cumulative)
*Fundraisers participating in both rides must apply their full fundraising total towards redemption at one ride
*Company matching gifts do not count towards a riders fundraising total for incentive purposes
*Top fundraiser must meet or exceed $10,000 to be eligible for 1st place prize
About Breakaway from Cancer
Founded in 2005 by Amgen Inc. as a complementary component to the company’s sponsorship of the Amgen Tour of California, Breakaway from Cancer is a national initiative to increase awareness of the continuum of resources available from prevention to education, and patient care to advocacy and financial support.
The Breakaway from Cancer initiative supports the important programs, services and tools offered by the Prevent Cancer Foundation, Cancer Support Community (formerly The Wellness Community), Patient Advocate Foundation and National Coalition for Cancer Survivorship.
"For more than 26 years, Amgen has tapped the power of pioneering science to fight serious illnesses," said Stuart Arbuckle, vice president and general manager, Amgen Oncology. "Amgen’s staff members from around the world come to work every day motivated by the chance to make a dramatic difference in the lives of people suffering from cancer and other life threatening illnesses. Amgen is passionate about helping people who are battling cancer, and Breakaway from Cancer is one of the ways that Amgen is fighting cancer on multiple fronts."
Amgen is proud to continue to sponsor the Amgen Tour of California, now in its fifth year. This world-class professional cycling competition brings the world's best cyclists together to compete along some of the most challenging - and spectacular – terrain that California has to offer.
Charitable Partners:
- Prevent Cancer Foundation
- Cancer Support Community (formerly The Wellness Community)
- Patient Advocate Foundation
- National Coalition for Cancer Survivorship